THE SIRIX TEAM

The People Powering Our Success

Sirix’s heart beats with the untamed energy of a startup even after 15 trailblazing years. You’re not just partnering with Sirix; you’re joining forces with the A Team – a legion of go-getters committed to excellence and delivering premier solutions.

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Anis Ezziane

Supervisor

We are thrilled to introduce Anis Ezziane as the newest addition to our team of supervisors. In the high-stakes realm of remote video monitoring, calm and analytical decision-making are paramount—Anis exemplifies these qualities and more. We are confident that Anis will lead with distinction, ensuring the highest standards of safety and service for all our customers.

• Efficiently coordinate operations and make immediate decisions for effective service delivery.
• Act swiftly to resolve system failures and collaborate in anomaly diagnosis.
• Oversee calls and interventions, ensuring employees adhere to procedures.
• Support and assist team members.
• Analyze and report employee performance to the manager.
• Foster positive work relationships.
• Contribute to service improvement projects.
• Onboard new employees for shifts.
• Report to upper management.

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Daniel Cyr

CEO / General Manager

Daniel Cyr, the CEO of Sirix, harnesses his 25 years of entrepreneurship to emphasize teamwork and innovation, crediting Sirix’s success to the collaborative spirit of his team. Additionally, he extends his expertise in security and technology by serving on both the National and Provincial Boards of the Canadian Security Association (CANASA). Daniel has honed his expertise in content writing for the physical security sector, leveraging his knowledge to help businesses strengthen their security strategies.
• Corporate Governance and Compliance.
• Innovation and Technology.
• Stakeholder Management.
• Leadership and Organizational Culture.
• Oversees the Operations Department.
• Oversees the Support Department.

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René Rondeau

Supervisor

Celebrating two decades of unwavering dedication, we take a moment to honor the incredible journey of René Rondeau. From our humble beginnings to the expansive operations we oversee today, René has been at the heart of it all. With over 20 years as a steadfast operator, his expertise, commitment, and unparalleled work ethic have been instrumental in shaping our center’s legacy. René isn’t just an operator; he’s a testament to the power of passion and dedication. As we look back at our milestones, it’s evident that René’s footprint is imprinted on every achievement. Here’s to the past 20 years, and many more to come.

• Efficiently coordinate operations and make immediate decisions for effective service delivery.
• Act swiftly to resolve system failures and collaborate in anomaly diagnosis.
• Oversee calls and interventions, ensuring employees adhere to procedures.
• Support and assist team members.
• Analyze and report employee performance to the manager.
• Foster positive work relationships.
• Contribute to service improvement projects.
• Onboard new employees for shifts.
• Report to upper management.

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Joyce Attallah

Customer Success Manager

Joyce Attallah, with years of experience in security and surveillance, demonstrated her prowess in upholding protocols and managing data at Lanvac Surveillance Inc. As an account manager at Sirix, she utilizes her exceptional skills to provide clients with top-notch solutions, owing to her attention to detail, dedication to industry trends, and excellent organizational skills.

• Onboarding and training of new dealers.
• Following up with dealer requests.
• Data entry for new and existing accounts.
• Maintaining a relationship of trust with dealers.
• Collaborating with team members to meet targets.
• Helping improve the reputation of Sirix.
• Participating in trade shows and events to promote Sirix services.

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Marie-Helene Cyr

Customer success Manager

Marie Helene Cyr is an exemplary professional with a decade-long contribution to our success, known for her passion, expertise, adaptability, and meticulous approach that adds value through her organizational skills and multilingual capabilities. With a diverse background ranging from administrative roles to leadership positions, she has consistently excelled and is currently an Account Manager at Sirix, managing client relationships and high-end accounts.

• Onboarding and training of new dealers.
• Following up with dealer requests.
• Data entry for new and existing accounts.
• Maintaining a relationship of trust with dealers.
• Collaborating with team members to meet targets.
• Helping improve the reputation of Sirix.
• Participating in trade shows and events to promote Sirix services.

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Simon de Massia

System Administrator

Simon, who started at Sirix in 2016, is a highly skilled and versatile IT professional. With expertise in system administration, network infrastructure, and cybersecurity, he plays a pivotal role in delivering assistance to our partners.

• Provide technical support for hardware, software, and our Sirix operations platform.
• Manage the configuration and operation of operating systems on operations computers.
• Respond immediately to security, usage, and malfunction concerns of supervised sites.
• Create and verify data backups.
• Upgrade systems and processes as needed to improve functionality and problem resolution.
• Administer infrastructure, including firewalls, databases, malware protection software, and other processes.
• Regularly review logs to ensure optimal security.
• Establish and maintain an automated ticketing system for managing technical tasks related to sites and technical operations.

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Asif Ahmed

Digital Marketing Team Leader

Ahmed is an experienced marketing professional who leads Sirix’s digital marketing strategies, overseeing content marketing, branding, social media, and website management. With a focus on emerging trends and a results-oriented approach, Ahmed has been instrumental in driving Sirix’s growth and success, embodying dedication to innovation, client satisfaction, and excellence in execution.

• Create shareable content.
• Utilize SEO and analytics.
• Implement internal linking.
• Analyze content results.
• Optimize CTAs and interlinking.
• Report on weekly results.
• Maximize engagement and conversions.
• Monitor content team’s KPIs.
• Repurpose content for distribution.
• Plan with project management.
• Conduct competitive research.
• Create content outlines.
• Improve workflows and criteria.
• Onboard new writers effectively.
• Empower team leads for results.

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Laurence Bolduc

Vice President Marketing

Laurence, a distinguished professional ballroom dancer, has transitioned to an exciting career in Digital Marketing. With a postgraduate degree in digital marketing from the esteemed Digital Marketing Institute, Laurence has worked as a marketing director and content writer in physical security. Since joining the Sirix team in late 2022, Laurence has made significant contributions to their success thanks to her experience, passion, and commitment. She is an invaluable asset to their marketing team.
• Develop and execute marketing strategies.
• Lead and guide the marketing team.
• Manage brand, digital, and advertizing.
• Analyze the market and identify opportunities.
• Collaborate across teams for alignment.
• Drive customer acquisition and retention.
• Optimize the marketing budget for ROI.
• Stay updated on industry trends.

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Chris Cullen

Business Development Director

With over 22 years of experience, Chris Cullen excels in business development and project management. Since joining Sirix in 2022, he has brought industry knowledge, fostered cooperative relationships, and propelled both Sirix and its partners to new heights, making him an invaluable asset. Additionally, Chris has mastered the art of crafting engaging and informative content about the physical security industry.

• Representation of our services to manufacturers, resellers, and security dealers.
• Maintaining a relationship of trust with partners.
• Identifying and contacting potential customers through networking and marketing methods.
• Developing new sales areas and markets.
• Collaborating with sales departments and other teams to meet targets.
• Creating sales presentations for potential clients.
• Helping to improve the reputation of Sirix.
• Educating clients and prospective buyers about our services to increase sales.
• Participating in trade shows and events to promote Sirix services.

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Jean-Simon Leduc

VP Business Development

Jean-Simon Leduc is a driven professional who rapidly advanced from an operator to a VP in business development. With his comprehensive understanding of the Canadian market and commitment to innovation, he joined Sirix in April 2022 to leverage their dynamism and professionalism in serving professional installers. His written articles on remote video surveillance and innovative security solutions are highly regarded by professionals in the security industry.

• Managing the sales team.
• Business development.
• Representing our services to retailers, resellers, and white label partners.
• Establishing a sales team for Canada.
• Presenting our services.
• Utilizing social media to expand the customer base.
• Maintaining a trusting relationship with clients.
• Staying up-to-date with surveillance technologies.
• Making efforts to enhance the efficiency of the operations center.

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Jonathan Potvin

Executive Vice President

Since 2010, Jonathan has established a notable standing in the physical security industry, initially focusing on end-user representation for the Genetec and Avigilon brands across different sectors until 2020. Post-2020, he has been instrumental in assisting Sirix partners to expand their organizations in proactive security services. Jonathan’s articles on live video monitoring and innovative technologies provides business owners with valuable insights to better protect their assets and employees.

• Partner Solution Expert.
• Sales Contributions.
• Marketing Oversight.
• Operation Oversight.