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Traffic flow analysis AI

Sirix’s AI empowers you to enhance retail operations by analyzing traffic flow, enabling data-driven decisions that improve customer experience and boost sales.

Retail revolution.

Elevating store success with camera-based traffic insights.

Boosting sales.

Our solution uses traffic heatmaps, visitor counts, and movement patterns to reveal customer engagement hotspots. By understanding where customers spend the most time, you can strategically place high-margin products, promotions, and interactive displays in these areas to grab attention and boost sales.

Enhancing customer experience.

Our solution precisely tracks customer traffic flow through different store sections, like aisles and entrances, providing detailed counts. With this data, retailers can enhance the shopping experience by minimizing wait times at cash registers and fitting rooms, alleviating congestion, and removing bottlenecks.

Increasing customer and employee safety.

Our solution identifies high-traffic zones, like popular displays and cash registers, enabling store owners to manage crowds effectively. By dispersing foot traffic from overcrowded areas, it reduces the risk of customer disputes and injuries. Additionally, minimizing customer wait times enhances safety by preventing impatience and potential conflicts with staff.

Beyond watching.

How does Traffic Flow Analysis work?

Sirix’s Traffic Flow Analysis watches how people move across all connected cameras.

Our special system collects data without invading anyone’s privacy by using an appearance-based algorithm.

You can set it up to watch certain areas at certain times, giving you exactly the info your business needs.

Sirix’s tools let you look at where and when people gather, giving you useful tips to act on.

Insight in sight.

Unlock retail excellence with Sirixʼs Traffic Flow Analysis AI.

Harnessing heatmaps.

Leverage heatmaps to make informed decisions that boost store efficiency, elevate the shopping experience, and increase sales. Heatmaps reveal customer engagement zones, enabling strategic placement of high-profit items, promotions, and interactive elements to attract attention and enhance sales.

Cross lines clarity.

Cross lines offer a precise way to gauge foot traffic in key store areas. By examining the flow at intersections, retailers gain exact counts of customers in various sections, aisles, or entrances, enhancing customer experience insights.

Visitor volume vision.

Sirix’s Traffic Flow Analysis AI enables retailers to pinpoint congestion hotspots that hinder the shopping experience and affect sales. By tackling problems like lengthy queues and overcrowded aisles, retailers can smooth out the customer journey, minimize obstacles, and boost sales conversions.

Directional dynamics.

Directionality lines offer a deep dive into customer movement patterns, enabling retailers to see how shoppers traverse the store. This understanding allows for the strategic optimization of store layout, product positioning, and signage, enhancing flow and spotlighting prime areas.

Major merits

Precision-powered profit

Highly accurate AI for actionable insights. Our Traffic Flow Analysis AI taps into sophisticated algorithms to provide highly accurate data. This precision empowers store owners to make informed decisions that directly contribute to revenue growth.

Customized clarity

Tailored reporting and analytics. With customizable statistical reporting, our solution adapts to your specific business needs. This flexibility ensures you receive precise insights that are most relevant to enhancing your store’s performance.

Scale with intelligence

Scalable solution for expanding businesses. Our AI solution is designed to grow with your business, offering scalable analytics that support expansion and adaptation across various store sizes and types, ensuring consistent performance improvement.

Enhanced safety for customers and staff

Enhanced safety for customers and staff. By analyzing traffic flow to manage crowded areas and streamline movement, our AI improves safety for both customers and employees. This focus on safety enhances overall satisfaction and contributes to a positive shopping environment.

Experience excellence

Elevated customer experience and brand reputation. Strategic insights from our AI enable retailers to optimize store layout and customer flow, significantly enhancing the shopping experience. This leads to improved brand perception and customer loyalty.

Privacy-prioritized

Customer privacy at the forefront. Our solution prioritizes customer privacy, using non-invasive methods to gather data. This approach ensures customer trust and compliance with privacy regulations, safeguarding your brand’s reputation.

Frequently asked questions

How does Sirix's Traffic Flow Analysis AI work?

In simple terms, our system sees and follows everything it can see through the cameras, like people and cars. By keeping an eye on these objects, it can tell how long they stay in one place and gather other important information. Everything else we do, like creating heatmaps, counting how many times lines are crossed, mapping out routes, and sending out alerts if something’s not right, all starts from this basic tracking.

What are the best positions for cameras?

The biggest challenge for our traffic flow analysis system is when people or objects block each other from the camera’s view. To get the clearest view of everyone moving around, it’s best to place cameras up high, angled downwards. Cameras that are high up and tilted at an angle greater than 45 degrees usually work the best.

Does the Traffic Flow Analysis AI count unique visitors?

No, it doesn’t count unique visitors. If someone leaves and comes back, they will be counted again.

How does the software count people?

To count someone as a person, at least 30% of their body needs to be visible to the camera.

If two cameras cover the same area, will they count the same people twice?

Yes, if the coverage areas of two cameras overlap by 50%, they will count the same person twice. It’s best to arrange your cameras so their views don’t overlap.

What kind of data does Sirix collect, and how is privacy protected?

Sirix doesn’t keep any personal data. We don’t store any video or images, protecting everyone’s privacy.

Can the system count people coming in and going out?

Yes, our line-crossing feature can track people as they enter and leave an area.

Can you change how it counts people, like switching between an entrance and an exit?

Yes, you can adjust which way it counts, whether coming in or going out, right from the camera setup page in Sirix Traffic Flow Analysis.

Does it work with multiple entrances and exits?

Yes, the system can combine counts from different cameras or cross lines to give you the total occupancy.

How many zones can we draw on a camera?

You can draw as many zones as you need, as long as they’re set up properly without overlapping.

Can we create customized reports from the gathered information?

Yes, you can tailor your traffic flow analysis reports by selecting specific dates (hourly, daily, weekly, monthly), cameras, crosslines, and zones.