THE SIRIX TEAM

The people powering our success

Sirix’s heart beats with the untamed energy of a startup even after 15 trailblazing years. You’re not just partnering with Sirix; you’re joining forces with the A Team – a legion of go-getters committed to excellence and delivering premier solutions.

Mathieu Landreville sirix.

Mathieu Landreville

VP of Operations​

With a strong background in electrical engineering and operations management, Mathieu Landreville brings over 15 years of experience leading technical teams across manufacturing, system design, and project execution. He’s known for his structured approach, problem-solving mindset, and ability to bring people and processes together. At Sirix, he applies this expertise to elevate operational performance and partner experience at every level.

  • Overseeing all company operations to ensure fluidity and efficiency
  • Harmonizing workflows across departments, from tech to client services
  • Supporting faster and more reliable service delivery to partners
  • Strengthening internal processes for growth and scalability
  • Ensuring quality and consistency in system performance across all sites
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Daniel Cyr

President / CEO

With over 25 years of entrepreneurial experience, Daniel Cyr leads Sirix with a clear vision: innovation thrives when powered by strong teams. As CEO, he fosters a culture of collaboration, trust, and forward thinking, where ideas move fast and people come first. Dan is also an active voice in the industry, serving on both the Provincial and National Boards of the Canadian Security Association (CANASA), helping shape the future of security in Canada.

  • Corporate Governance and Compliance.
  • Innovation and Technology.
  • Stakeholder Management.
  • Leadership and Organizational Culture.
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René Rondeau

Supervisor

Celebrating two decades of unwavering dedication, we take a moment to honor the incredible journey of René Rondeau. From our humble beginnings to the expansive operations we oversee today, René has been at the heart of it all. With over 20 years as a steadfast operator, his expertise, commitment, and unparalleled work ethic have been instrumental in shaping our center’s legacy. René isn’t just an operator; he’s a testament to the power of passion and dedication. As we look back at our milestones, it’s evident that René’s footprint is imprinted on every achievement. Here’s to the past 20 years, and many more to come.

  • Efficiently coordinate operations and make immediate decisions for effective service delivery.
  • Act swiftly to resolve system failures and collaborate in anomaly diagnosis.
  • Oversee calls and interventions, ensuring employees adhere to procedures.
  • Support and assist team members.
  • Analyze and report employee performance to the manager.
  • Foster positive work relationships.
  • Contribute to service improvement projects.
  • Onboard new employees for shifts.
  • Report to upper management.
joyce-attalah

Joyce Attallah

Customer success manager

Joyce Attallah, with years of experience in security and surveillance, demonstrated her prowess in upholding protocols and managing data at Lanvac Surveillance Inc. As an account manager at Sirix, she utilizes her exceptional skills to provide clients with top-notch solutions, owing to her attention to detail, dedication to industry trends, and excellent organizational skills.

  • Onboarding and training of new dealers.
  • Following up with dealer requests.
  • Data entry for new and existing accounts.
  • Maintaining a relationship of trust with dealers.
  • Collaborating with team members to meet targets.
  • Helping improve the reputation of Sirix.
  • Participating in trade shows and events to promote Sirix services.
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Marie-Helene Cyr

Sirix Pro account manager

Marie Helene Cyr is an exemplary professional with a decade-long contribution to our success, known for her passion, expertise, adaptability, and meticulous approach that adds value through her organizational skills and multilingual capabilities. With a diverse background ranging from administrative roles to leadership positions, she has consistently excelled and is currently an Account Manager at Sirix, managing client relationships and high-end accounts.

  • Onboarding and training of new dealers.
  • Following up with dealer requests.
  • Data entry for new and existing accounts.
  • Maintaining a relationship of trust with dealers.
  • Collaborating with team members to meet targets.
  • Helping improve the reputation of Sirix.
  • Participating in trade shows and events to promote Sirix services.
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Simon de Massia

System administrator

Simon, who started at Sirix in 2016, is a highly skilled and versatile IT professional. With expertise in system administration, network infrastructure, and cybersecurity, he plays a pivotal role in delivering assistance to our partners.

  • Provide technical support for hardware, software, and our Sirix operations platform.
  • Manage the configuration and operation of operating systems on operations computers.
  • Respond immediately to security, usage, and malfunction concerns of supervised sites.
  • Create and verify data backups.
  • Upgrade systems and processes as needed to improve functionality and problem resolution.
  • Administer infrastructure, including firewalls, databases, malware protection software, and other processes.
  • Regularly review logs to ensure optimal security.
  • Establish and maintain an automated ticketing system for managing technical tasks related to sites and technical operations.
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Asif Ahmed

Sr. Marketing Manager

Ahmed is an experienced marketing professional who leads Sirix’s digital marketing strategies, overseeing content marketing, branding, social media, and website management. With a focus on emerging trends and a results-oriented approach, Ahmed has been instrumental in driving Sirix’s growth and success, embodying dedication to innovation, client satisfaction, and excellence in execution.

  • Create shareable content.
  • Utilize SEO and analytics.
  • Implement internal linking.
  • Analyze content results.
  • Optimize CTAs and interlinking.
  • Report on weekly results.
  • Maximize engagement and conversions.
  • Monitor content team’s KPIs.
  • Repurpose content for distribution.
  • Plan with project management.
  • Conduct competitive research.
  • Create content outlines.
  • Improve workflows and criteria.
  • Onboard new writers effectively.
  • Empower team leads for results.
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Laurence Bolduc

Vice president marketing

Laurence, a distinguished professional ballroom dancer, has transitioned to an exciting career in Digital Marketing. With a postgraduate degree in digital marketing from the esteemed Digital Marketing Institute, Laurence has worked as a marketing director and content writer in physical security. Since joining the Sirix team in late 2022, Laurence has made significant contributions to their success thanks to her experience, passion, and commitment. She is an invaluable asset to their marketing team.

  • Develop and execute marketing strategies.
  • Lead and guide the marketing team.
  • Manage brand, digital, and advertizing.
  • Analyze the market and identify opportunities.
  • Collaborate across teams for alignment.
  • Drive customer acquisition and retention.
  • Optimize the marketing budget for ROI.
  • Stay updated on industry trends.
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Chris Cullen

Business development director

With over 22 years of experience, Chris Cullen excels in business development and project management. Since joining Sirix in 2022, he has brought industry knowledge, fostered cooperative relationships, and propelled both Sirix and its partners to new heights, making him an invaluable asset. Additionally, Chris has mastered the art of crafting engaging and informative content about the physical security industry.

  • Representation of our services to manufacturers, resellers, and security dealers.
  • Maintaining a relationship of trust with partners.
  • Identifying and contacting potential customers through networking and marketing methods.
  • Developing new sales areas and markets.
  • Collaborating with sales departments and other teams to meet targets.
  • Creating sales presentations for potential clients.
  • Helping to improve the reputation of Sirix.
  • Educating clients and prospective buyers about our services to increase sales.
  • Participating in trade shows and events to promote Sirix services.
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Jean-Simon Leduc

VP business development

Jean-Simon Leduc is a driven professional who rapidly advanced from an operator to a VP in business development. With his comprehensive understanding of the Canadian market and commitment to innovation, he joined Sirix in April 2022 to leverage their dynamism and professionalism in serving professional installers. His written articles on remote video surveillance and innovative security solutions are highly regarded by professionals in the security industry.

  • Managing the sales team.
  • Business development.
  • Representing our services to retailers, resellers, and white label partners.
  • Establishing a sales team for Canada.
  • Presenting our services.
  • Utilizing social media to expand the customer base.
  • Maintaining a trusting relationship with clients.
  • Staying up-to-date with surveillance technologies.
  • Making efforts to enhance the efficiency of the operations center.
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Jonathan Potvin

Executive vice president

Since 2010, Jonathan has established a notable standing in the physical security industry, initially focusing on end-user representation for the Genetec and Avigilon brands across different sectors until 2020. Post-2020, he has been instrumental in assisting Sirix partners to expand their organizations in proactive security services. Jonathan’s articles on live video monitoring and innovative technologies provides business owners with valuable insights to better protect their assets and employees.

  • Partner Solution Expert.
  • Sales Contributions.
  • Marketing Oversight.
  • Operation Oversight.
Catherine Séguin sirix.

Catherine Séguin

Executive assistant

Catherine Séguin has over six years of experience in diverse administrative and management roles. As the executive assistant at Sirix, she collaborates closely with the CEO to support projects and streamline operations. Known for her versatility, attention to detail, and ability to perform under pressure, Catherine develops processes that enhance efficiency across departments. With a background rooted in the security industry, she brings valuable insight into its unique challenges.

  • Support to management and project oversight
  • Task organization and prioritization
  • Implementation of optimized processes
  • Coordination across departments
  • Detailed follow-up on administrative tasks
  • Proposal and execution of innovative solutions
Romeo Anawi sirix.

Romeo Anawi

AI engineering director

With a Master’s degree in Artificial Intelligence and a strong background in tech leadership, Romeo Anawi brings both depth and vision to Sirix. He leads the development and management of our AI department, playing a key role in advancing how we integrate AI into our internal processes and services. His expertise is helping shape the future of smart security at Sirix.  
  • Lead the creation and oversight of the AI department.
  • Analyze and enhance Sirix’s internal processes through advanced AI solutions.
  • Support the operations center supervisor with scheduling and procedural improvements.
  • Assist operators during their shifts to ensure optimal service delivery.
Romeo’s appointment marks a significant stride towards integrating advanced AI capabilities into our security solutions, ensuring a safer, more efficient future for all our partners and clients.
James St-Pierre

James St-Pierre

Senior full stack developer

With over a decade of experience in web and mobile development, James St-Pierre brings end-to-end technical leadership, from infrastructure setup to final deployment. He has led full project cycles, built CI/CD pipelines, and managed servers, databases, and DNS configurations with a strong focus on security and performance. At Sirix, he leverages this expertise to strengthen our platform’s architecture, support faster rollouts, and ensure our technology continues to meet the evolving needs of our integrator partners.

  • Design and develop scalable web applications and services using modern full-stack technologies
  • Maintain and optimize secure, high-performance systems within a microservices architecture
  • Manage and integrate RESTful APIs and real-time data streams
  • Develop and support backend services and frontend interfaces for video surveillance platforms
  • Oversee database architecture, performance, and data integrity
  • Implement secure coding practices and system hardening strategies
  • Collaborate with DevOps and infrastructure teams to ensure system reliability and uptime
  • Troubleshoot and resolve technical issues across the stack
  • Participate in code reviews and mentor junior developers
  • Contribute to technical planning, system design, and architectural decisions
Xavier Cyr

Xavier Cyr

Security products production manager

Since joining Sirix in August 2023, Xavier Cyr has been immersed in the hands-on development of our autonomous security boxes. Trained directly by the CEO, he brings a deeply practical understanding of product assembly, configuration, and continuous improvement. With a sharp eye for detail and a strong grasp of technical processes, Xavier ensures every box that leaves our facility meets the highest standards of performance and reliability.

  • Assembling and configuring Sirix’s autonomous security boxes
  • Leading technical improvements based on field feedback
  • Managing supplier relations for components and materials
  • Overseeing box preparation and shipment logistics
  • Providing RMA and after-sales support to partners
Claudia Morency

Claudia Morency-Lalancette

Human Resources Director & Accounts Receivable Manager

With over 20 years of experience in human resources, administration, and organizational support, Claudia Morency-Lalancette plays a dual strategic role at Sirix. Her expertise ensures a strong, structured workplace culture while maintaining financial discipline on the client side. Whether guiding team development or managing receivables, Claudia combines empathy and efficiency to support both people and performance.

Human Resources

  • Leading recruitment, hiring, and onboarding of new employees
  • Developing and enforcing HR policies and procedures
  • Managing employee files and ensuring legal compliance
  • Supporting managers with performance, discipline, and development matters
  • Coordinating continuous training initiatives
  • Overseeing occupational health and safety (OHS)
  • Fostering a positive work environment and internal communications
  • Organizing engagement and team-building activities


Accounts Receivable

  • Issuing and tracking client invoices
  • Following up on overdue accounts and managing collections
  • Monitoring client account activity and payment agreements
  • Collaborating with the accounting team for reconciliations
  • Generating reports and analyzing customer balances
Yannick Perreault

Yannick Perreault

Operations Coordinator

With over 12 years in the alarm industry and 7 years of store management experience at Couche-Tard, Yannick Perreault brings a solid operational foundation and leadership mindset to Sirix. His background includes operator supervision, technical support, and data verification, making him a key player in ensuring smooth daily operations within our remote monitoring center. His attention to detail and ability to manage complex schedules contribute directly to the reliability and efficiency of Sirix’s services.

Main Responsibilities

  • Overseeing operator management and team coordination
  • Creating and maintaining shift schedules and workforce planning
  • Supervising daily operations of the remote monitoring center
  • Managing hiring processes for operations staff
  • Organizing onboarding and training of new operators